We’ve all made the conscious decision to push the snooze button and enjoy ten minutes of extra sleep, rather than get up and spend the time applying make-up. However, according to a new study it could be preventing you from getting that pay rise. Two sociologists in the US collected data from over 14,000 men and women for the study titled ‘Gender and the Returns to Attractiveness’ and found that women who wore more make-up earned more money.
AT A GLANCE | The gender pay gap
- The average woman in the UK earns 85.5p for every £1 paid to a man
- Professional women working full-time can expect to earn 22pc less than their male colleagues in exactly the same job, with an average pay packet £8,524 smaller.
- Based on the average full-time working week of 37.4 hours, women are effectively not paid for one hour and 39 minutes of every day.
For years, research has been telling us that the more attractive we are the more successful we will be, so in that sense nothing much has changed. However, this study delved deeper into how our attractiveness is perceived. While the women who made more effort with their beauty regime and wore more make-up, had a blow dry and manicure were more financially successful, only half of the men in the study were deemed good-looking simply by their approach to grooming.
Can we change your mind?
That’s not to say you should necessarily always wear a face full of make-up. Alicia Keys made a statement and went make-up free at this year’s MTV Music Video Awards. Not only did she look incredible, but Keys also boosted her presence at the awards by not conforming.
For those looking for a quick and effective morning makeup routine, here are some easy cheats…
For easy lash and brow care: Rather than bother with mascara and brow pencil everyday, book a lash and brow tint at Benefit Cosmetics once a month.
For groomed locks: If you battle with frizz, have a Hershesons Permanent Blow-dry once a year or use John Frieda Frizz Ease 10 Day Tamer, £12.99, once a week before you wash your hair. For fuller-looking locks and a boost of volume, Tigi Bed Head Superstar Queen For a Day Thickening Spray, £10.45, is unrivalled.
For effortless make-up: You could apply Bare Minerals Complexion Rescue Tinted Hydrating Gel Cream, £27, in your sleep and you’d still achieve an even finish. For extra luminosity, invest in Hourglass Ambient Lighting Palette, £59, it gives you that fresh-faced glow without looking cakey or powdery.